London, UK (PRWEB) September 01, 2011

Of all the vast variety of jewellery available, pretty much all stylists and fashion editors agree on one thing - get a staple collection of jewellery basics right first. Most women develop a signature look, whether it's the bling goddess like Kim Kardashian, the stunning WAG like Cheryl Cole or the crazy bombshell like Katy Perry. All of these look are made simple by a collection of easy-to-wear jewellery that transforms a variety of outfits into "the look" and the hoop earring is most women's best friend forever.

With it's wide range of ample sized hoop earrings, the Look East Australia jewellery collection was a natural fit for London based online jeweler, Make Me Sexy. Sleek gold and silver giant hoop earrings contrast against statement acrylic zebra and tiger print hoops to give an edgy, sexy collection that's effortlessly easy to use.

"Whether next season it's maxi dresses or skinny fit jeans, choosing a base collection of classic jewellery is your insurance," explained Misae Richwoods of Make Me Sexy, on why the retailer decided upon the aspect of Look East's collection it took. "A lot of women are trapped in a constant dilemma choosing between either going out of fashion or going broke keeping up with it! It's bad wardrobe planning. Just like you need to have a few great pairs of heels and a go-to dress, basing your jewellery collection around hoop earrings is a recipe for style success that guys just go crazy for!"

Source: PR Web (press release)