The 2009 Premier Collection takes dress watch refinement to a new level. The new collection underlines the core of the Premier collection – classically refined inspiration with subtly modern expression. With its subtle new design accents, the classic Premier look is refreshed and refined for 2009.

The Kinetic Direct Drive Moon Phase is the undoubted star. The appeal of this beautiful new timepiece lies in the harmony between the eternal motion of the planets and the perpetual energy of Kinetic. The leading edge modernity of Kinetic Direct Drive fuses perfectly with the most traditional of time indicators, the moon phase. The new movement was designed from the very start to allow a sober and clear presentation of the time and a quite remarkable ease of use: all the time and calendar functions are operated by the single crown, and the same crown allows the wearer to add power to the watch and see, in real time, the power that is being generated. With the day and 24 hour indicators combined in the 6 o’clock dial, and the two power reserve functions presented in just one fan-shaped dial at 9 o’clock, the high functionality is unobtrusive but immediately accessible, and the classic, traditional feeling of Premier is preserved. Could this be the most elegant expression yet of SEIKO’s vision ‘emotional technology’?

Source: TechWhack (press release)