These are, after all, mostly about craftsmanship, and certainly not about what you might need – the Link features exposed screws, the one I used had an alligator skin back, and all models offer a solidity in the hand that feels weighty to the point of bombproof. A wheel, in the style of the crown of a Tag watch opens a panel on the side of the unit for access to the charging port, sim and memory cards. It operates with the kind of movement only serious money can buy.

So it’s the excellence of construction associated with watches that Tag is after – and yet mobile phones, whether it’s Samsung, Apple or BlackBerry, are all made as elegant, slim units that look extremely stylish. The Link’s conspicuous construction feels like a reaction against that, with those exposed screws demonstrating a conspicuous kind of artistry. Needless to say, this is not to everybody’s taste and most who like the usual mobile phones will not approve. There is an appeal in minimalistic design that cuts across all budgets.

Source: Telegraph.co.uk