But Button has come under fire recently from F1 boss Bernie Ecclestone's 27-year-old daughter, Tamara.

She told the Mail: 'He seems to have changed enormously as a person on the back of his F1 success. I don’t even think he deserved to be world champion.

'There’s no way he’d have won in 2009 if everyone had been driving similar cars. Quite simply, there’s no way he’s the best F1 driver. Lewis Hamilton is a far better driver and a nicer person.'

This is demeaning and really fishy. Yes, we can see that Ms Michibata is pretty good at traveling around the world at her famous boyfriend's expense, attending every race as JB's companion. But does it inspire women to buy a TAG watch? Do boyfriends/girlfriends/husbands in the world want to buy a watch for their partners because there's a WAG in the campaign? Give me a break TAG...

- TJ, Tokyo, 27/8/2011 08:35

I am half Japanese and live in Tokyo. I read Japanese mags and love their fashion, etc, but I only came to know Jessica through her liaison with Jenson because she has talked about it at great length. It's simply odd that some people here get angry and defend her as like her PR whenever someone points out the simple fact that she is using Jenson fame.... She wouldn't be wearing the F1 gear in the Tag advert if she was not a F1WAG, would she?

Source: Daily Mail