HUNTINGTON BEACH, Calif., August 2011 – Simone & Son, Southern California’s premier jeweler specializing in custom Orange County jewelry, is proud to offer the newest technology in custom engagement ring design which allows customers to be part of the design process from beginning to end. Whether it’s working one-on-one with the designers to help put together a model of their perfect ring, or watching the ring get made with a live feed over the internet, Simone & Son allows customers the chance to watch their engagement ring come together from design to completion. “For some companies, the idea of letting a customer customize their own product is nothing more than a gimmick,” said Shant Dakessian, designer and certified Gemologist, Simone & Son. “This is especially true in the jewelry game. While most companies will allow you to put a few extra gems here or engrave something there, Simeone & Son stands out not just because of the customization choices it allows its customers, but also the access it gives them to their ring’s creation. At Simone & Son we essentially let our customers start from scratch so that they can end up with an engagement ring design that they truly love. From helping with the modeling to watching the ring get created through a live video stream, Simone & Son will keep you in-tune with the creation of your ring. It’s no gimmick.” Simone & Son, an elite and prestigious jeweler, specializes in giving customers dazzling and ornate rings with a personalized touch. Employing gemologists who have trained at the prestigious Gemological Institute of America, Simone & Son can create powerful pieces of jewelry that can be matched to each couples personalities and expectations for their perfect engagement ring. With these options for customization, couples can either choose to purchase the ring as is, or incorporate designer touches and or engraved messages onto a ring that they will wear for a lifetime. With dozens of engagement ring options customers can be sure that they will find the perfect ring to match the perfect proposal. By utilizing the advancement in technology and computer aid, there are virtually no limitations on the exquisite works that the jewelers at Simone & Son can accomplish. By integrating modern prototyping technology models are able to be created in fine detail at a faster pace.  With many years of cultivated craftsmanship and skill customers can ensure of receiving nothing but the highest quality work. Through the long passed down family tradition of making jewelry since 1945, customers can rely on the family presence and skill when choosing to customize their engagement ring. Recognized as one of the premier Orange County jewelry design houses, Simone & Son’s family tradition of making fine jewelry dates back to 1945, in the South of France. Today, the award-winning design team produces exquisite fine jewelry, specializing in custom engagement rings. Simone & Son works with clients one-on-one to produce the most distinctive engagement rings and wedding rings Orange County clients will find. Any concept or design can be brought to life in the company’s full service showroom, which stocks G.I.A. certified diamonds that also are certified conflict free. Simone & Son’s staff can locate diamonds and gems from anywhere around the world, assuring the final piece will be a cherished heirloom for years to come. For more information, please visit www.simoneandson.com or call 714-964-4012 for a free design consultation.

Source: WebWire (press release)